WHO WE ARE

WHO

WE ARE

We are an organisation at the heart of the tea and coffee world, leading with clarity to transform outcomes for people, planet and sustainable brands. People see what we do in the world, and we carry that responsibility with pride.

OUR STORY

PART OF PEOPLE'S LIVES

JDE Peet's is the world's leading pure-play coffee company, headquartered in the Netherlands. Our portfolio is available in over 100 countries around the world through iconic household names including L'OR , Peet's , Jacobs , Senseo , Tassimo , Douwe Egberts , Old Town , Super , Pickwick and Moccona.

OUR VISION AND PURPOSE

ENERGISED BY OUR MISSION

We're driven by our vision of a world where there's a coffee for everyone. That’s why every day we look for creative, innovative ways to positive impact. We're here to create a better future by unleashing the possibilities of tea and coffee.

OUR VALUES

INSPIRED BY OUR BELIEF

It’s amazing what can happen over coffee. At JDE Peet's, our shared values are at the heart of everything we do. Read on to learn more about how we work and what we stand for as an organisation.

WE VALUE

ENTREPRENEURSHIP

Ensures we win the freedom to create and pursue more opportunities by staying agile, moving fast and resisting unnecessary bureaucracy.

WE VALUE

SOLIDARITY

Together we make a bigger difference, building trust and unity around shared interests.

WE VALUE

SIMPLICITY

We choose the most straightforward paths to achieve our desire outcomes.

WE VALUE

DISCIPLINE

We stay focused on what matters and build our mastery when we do the right things in the right way.

WE VALUE

ACCOUNTABILITY

We take responsibility for our actions and ownership of our results.

A DIVERSE & INCLUSIVE CULTURE

EMPOWERED BY ALL PERSPECTIVES

At JDE, we believe it’s amazing what can happen over a cup of coffee or tea. We also believe that a diverse and inclusive culture enables us to serve every coffee and tea lover in the best possible way. By creating an environment where the unique voices of every country, culture and individual are heard, we can grow our business and spark the innovation that creates a better future.

We want JDE to be an organisation where every individual can develop themselves and be valued for their unique perspective. No matter who you are, where you come from, how you live your life, or how you enjoy your coffee or tea, you can fulfill your ambitions and contribute to our success.

We are driven by our passiona for coffee and tea, care for people and respect for the environment. We are committed to making a positive impact on society and determined to contribute to the UN Sustainable Development Goal that addresses gender inequality (SDG 5). That way, everyone has equal opportunities in the workplace, is able to perform at the highest levels and can realise their full potential.

CORPORATE RESPONSIBILITY

STANDING ON COMMON GROUNDS

As a business, we are committed to unleashing the possibilities of coffee and tea to create a better future. We recognise our responsibility to elevate standards within our business and beyond.
Our global sustainability programme, Common Grounds amplifies and accelerates our ambition to responsibly source all coffee, to minimize our environmental footprint and to work for equality, diversity and inclusion throughout all our stakeholder networks.